Rethink Ethics:
Make progress to foster ethical behaviors

Behavioral consulting approach and online tools
to better align decisions and behaviors with ethical principles.

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Why tackle cognitive biases in Ethics?

Billion dollars fines, convicted senior executives, disastrous image… the consequences of unethical decisions can be irreversible

Identifying ethical impacts of day-to-day business decisions can be tricky and most traditional approaches are ineffective

Moral sense is difficult to change, as research shows it is often shaped at childhood, influenced by group dynamics, complex and often unconscious

Neurovalue helps corporations “rethink ethics”, and foster more ethical behaviors.
Leveraging research, we deliver cognitive tools, processes that foster more ethical decisions, and effective trainings.
So that you can align business conduct with ethical principles.

The Ethics Cognitive Profiler

THE STANDARD ETHICS COGNITIVE PROFILER

The ethical trade offs we make in day-to-day business decisions are driven by our individual interpretation of ethical norms. The Ethics Cognitive Profiler allows you to measure where your stand on such trade-offs. It often instigates more ethical behaviors. Aggregate data provide a diagnostic of corporate ethics culture.

THE CUSTOM ETHICS COGNITIVE PROFILER

Cognitive biases can hamper the identification and selection of ethical options in operational and strategic decisions. Our custom tools will help you understand specific, job related, unconscious ethical trade offs. Gaining that awareness will enable you to make business decisions that are significantly more ethical.
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Seminars and workshops

Our seminars are generally the result of interviews with your teams and high level analysis of your decision-making processes.
They generally deliver quantified impact.

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Behavioral ethics action plan

Nudges

Nudges are highly powerful interventions to influence ethical behaviors and decision making in the right direction. Some of the nudges we developed allowed our clients to generate significant quantitative impact

Control Systems

Most control systems are focused on uncovering major ethical flaws.
And yet, grey areas or a high number of unseen, small flaws are often the root cause of some of the most significant ethical issues. We will provide you with a diagnostic of the root causes of such flaws. So that you can adapt your control system.

Incentives

Corporate incentives shape individual choices.
Uncovering their unconscious impact and designing the right safeguards contributes reducing the risk of major ethical flaws.

Decision Making Processes

Some significant ethical flaws are related to how we make decisions.

For example, we often tend to overlook so called “grey areas”. Our approach consist in identifying those grey areas and assessing how current decision patterns might influence the outcome. Second, we suggest choice architectures and validate them by observing decision-makers.

Concrete levers to improve decision making processes include knowing whether pairing, unpairing alternatives is most effective, involving different stakeholders, shaping discussion documents…

Ethics Culture

Your moral patterns are highly complex: shaped during childhood, influenced by your current environment and circomstances. Deciding “what is right and wrong” has never been more important in today’s connected world. They are unique to each individual. Therefore, understanding the core drivers of your moral decisions, including at the unconscious level, is key to shape how each one of us might set the right priorities.

Some impact

REDUCTION OF IN-STORE THEFT BY EMPLOYEES
-5%
REDUCTION OF EXPENSES THANKS TO MORE ACCURATE AND ETHICAL REPORTING
-12%
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